On October 18th, 2015, Deli successfully held a branding conference with Beauty World Stationery in Shangri–la hotel, Yangon, Myanmar. This event attracted officials from the Myanmar Department of Education, as well as over 400 stationery distributors, retailers, and media.Deli is the first stationery brand to host such a successful branding event. Through this conference, we aim to show that Deli group has the strength to be the top 1 stationery brand in Myanmar market.
Myanmar, a nation to just recently open up its economy, still remians in the early stages of business development. In the worldwide stationery industry, Myanmar is a unique market that possess great potential. Myanmar is an influential southeast Asian emerging market. During the conference, Mr. Zaw Min Aung, Myanmar Education Department Vice Minister, witnessed the establishment of the long-time strategic partnership between Deli and BWS. Such a relationship will provide a solid foundation for Deli's future development in Myanmar.
Amanda Wang, Deli's Overseas Department General Manager, gave a speech about Deli‘s brand value, product advantages and development potential.
“Deli’s advantage is that we have a long range of product lines which cover most stationery market segments. Deli will represent “Office Solution” in the future, instead of “Office Stationery”. So that is the reason why we emphasize the value of the Deli brand.”
General Manager of Beauty World Stationery, Mr. U Khin Maung Oo, gave a report on Deli's development strategy in Myanmar.
“In accordance with“Intergrowth & Win-Win”, Deli will build a nationwide sales network by working with local distributors. Deli is committed to making their distributors be envious and respected.”
During this meeting Deli displayed more than 700 selected items. Long range of product lines amazed distributors and Journalists. Through direct interaction with distributors, a lot of feedback was gathered. It will help Deli Products become more “Myanmar-lization”.
Undoubtedly, this is a turning point of Deli in Myanmar market. And Deli is telling customers that Deli is trying hard to provide customers with the most valuable product .
BWS CEO in an interview (Myanmar National Television)
The most professional MC in Myanmar, Myanmar National Television
Models were demonstrating Deli Products
TV reports after this event
Deli & BWS Family Portrait