Global design resources
• More than 100 dedicated designers work in house on Deli product development.
• Global design partners to answer worldwide consumer expectation.
• Localized product development to satisfy local market needs.
• All Deli product development are made in house.
A design with attitude to make the products vivid and attractive.
Two design stories of Bumpees and POP as example
The subject name "Bumpees" is an onomatopoeia that taken from "Bump". Naughty, malleable, that's what we hope to show in Bumpees.
We set this product theme as some little alien monsters, who have super powers that can transform their body and skin color freely.
Bumpees are lively and restless troublemaker, we can find them in many student categories: rule, pencil sharpener, correction tape, correction liquid, mechanical pencil, files and so on. The target customer is 9-15 years old children, they are elementary and junior school students, who have the self-expression and some degree of purchasing power.
Contrast color is the subject of "POP". In the fashion world, an ingenious color matching can improve one's temperament, that's confidence and energy.
As to the products. Deli design team choose five colors in terms of the basic design elements. We hope can bring modern, dynamic and colorful visual perception and usage experience to consumers.
PANTONE YELLOW C
PANTONE PROCESS BLUE C
MANUFACTURING AND QUALITY
In-house key process test center